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Ashaine White: On mission to diversify London’s music scene

Ashaine White: On mission to diversify London’s music scene

Ashaine White is a talented up and coming singer/songwriter hailing from North London breaking barriers within UK music. Following the release of her single ‘Prince Charming‘, Ashaine (pronounced ash-ay-nee) is back with the second single from her upcoming ‘Fairytales‘ EP – titled ‘Cookie Cutter‘, produced by The Garden (Kyra, Joseph Lawrence & The Garden, Moncrieff, Willum Maindo) – releasing 25th June.

Listen to ‘Cookie Cutter‘ here:

https://soundcloud.com/ashaine-white/cookie-cutter-final-mix/s-EFJIBwuvSH2

On ‘Cookie Cutter‘, we see Ashaine take a deep dive into her viewpoint on industry, social media and the culture that surrounds it, expressing her thoughts on the pressures to blend in, in a one size fits all society. 

Being inspired by the likes of Ella Fitzgerald, Erykah Badu, Lianne La Havas, D’angelo, Radiohead and Nirvana, just to name a few, Ashaine describes herself as a “Grunge-Soul" artist, taking the fundamental approaches to Jazz singing whilst adding her own unique modern spin. Taking pride in her Caribbean heritage, being proud of her lineage and being a black girl in music is something that Ashaine holds dearly. She is continually inspired by the many black artists that paved the way for black musicians in every genre, however feels that within the UK there is an expectation or assumption that black girls have to fall into a specific ‘Urban’  genre or box.  Ashaine, however, is determined to break these moulds and inspire other artists to make music that truly feels natural to them, represents them as artists and represents that variety of black musicians and singers.

Book Ashaine White for your next project

In 2020, Ashaine White supported Etta Bond at her Nottingham tour date, and received the PRS x Spotify’s Sustaining Creativity Award, during the Covid-19 Pandemic. Her single ‘Prince Charming’ has been supported by BBC Radio London, Soho Radio and more.

Ashaine comments on her early beginnings in music:

“I started singing when I was 7 years old. I fell in love with the medium of song to tell a story and found it natural to sing to express myself throughout my childhood. I have always been an extroverted person and I think singing gave me a reason to be loud, proud and expressive. Songwriting, however, came to me later in life. I’ve always really appreciated how vulnerable a place writing gets an artist into and how it allows a writer to tell a story of themselves, others or society. I spent a lot of time listening to music throughout my childhood and pre-teenage years (often what was placed in front of me by my mum) but getting a cd/mp3 player and later my own music streaming account, really opened my eyes up to the worlds of Jazz, Soul, Grunge and RnB – Genres I feel have influenced my writing and singing style greatly. 

Being a black girl in Music is something I hold really dear. There are so many black artists that have paved the way and inspired me to pursue the career of being a musician in every genre. I feel like at the moment, especially in the UK, Black music has become a selection of a few “Urban” genres, and I feel that as a black singer in the UK it is expected that you are to make music that falls into these categories. I hope with the music that I make to be a part of the wave of black artists that are breaking these moulds and making music that truly feels natural to them, represents them as artists and represents the variety of black musicians and singers.” 

Book Ashaine White for your next project

In 2020, Ashaine White supported Etta Bond at her Nottingham tour date, and received the PRS x Spotify’s Sustaining Creativity Award, during the Covid-19 Pandemic. Her single ‘Prince Charming’ has been supported by BBC Radio London, Soho Radio and more.

Ashaine comments on her early beginnings in music:

“I started singing when I was 7 years old. I fell in love with the medium of song to tell a story and found it natural to sing to express myself throughout my childhood. I have always been an extroverted person and I think singing gave me a reason to be loud, proud and expressive. Songwriting, however, came to me later in life. I’ve always really appreciated how vulnerable a place writing gets an artist into and how it allows a writer to tell a story of themselves, others or society. I spent a lot of time listening to music throughout my childhood and pre-teenage years (often what was placed in front of me by my mum) but getting a cd/mp3 player and later my own music streaming account, really opened my eyes up to the worlds of Jazz, Soul, Grunge and RnB – Genres I feel have influenced my writing and singing style greatly. 

Being a black girl in Music is something I hold really dear. There are so many black artists that have paved the way and inspired me to pursue the career of being a musician in every genre. I feel like at the moment, especially in the UK, Black music has become a selection of a few “Urban” genres, and I feel that as a black singer in the UK it is expected that you are to make music that falls into these categories. I hope with the music that I make to be a part of the wave of black artists that are breaking these moulds and making music that truly feels natural to them, represents them as artists and represents the variety of black musicians and singers.” 

Follow Ashaine White:

instagram.com/ashainewhite